With so much uncertainty around the current coronavirus epidemic, and sudden adjustments we’re all having to make, we want to acknowledge how difficult this time may be for our business community. Our friends at Venture Portland recently shared a few tips and suggestions to instill confidence in your customer base as people are more hesitant to enter public spaces (you can also find some other best practices to implement here). Hopefully this is helpful.
COVID-19 (Coronavirus) Business Tips
– Demonstrate to your customers that you are cleaning the heck out of your shop! Take pictures of your employees cleaning surfaces, spraying down door knobs, and wiping down merchandise. Hand sanitizer is a hot commodity in Portland right now — if you’ve got some and it’s available to your customers and employees, use your social media platforms and post pictures NOW. These visuals may go a long way in making your customers feel confident about coming in to shop with you!
– Stay informed and SHOW IT. The Oregon Health Authority has a wealth of COVID-19 resources and the latest updates for developments in our state. Share what you learn with your customers. Consumer confidence is yours to gain and keep. Showcasing your care and concern allows your customers to see how serious your business takes health and safety.
– Show your customers other ways they can support your business during this difficult time. Do you sell gift certificates or gift cards? Remind your customers that they can call in, email, or go to your website to purchase gift cards. It’s okay in the midst of COVID-19 health concerns to let your shoppers know that their purchase of gift certificates helps your cash flow TODAY. Remember to assure them that you will honor the gift cards and gift certificates through at least the end of 2020.
Lastly, please be sure to take care of YOU! As a small business owner, self-care is often the first thing to be back-burnered, but, as mentioned in this linked City Lab article, “Besides washing your hands frequently, what’s most important is having a healthy life: getting enough sleep, not drinking too much, not smoking, and exercising. And if you’re lucky enough to be considered low-risk during this outbreak, it’s a good time to think about neighbors who aren’t.”